Challenge

Urban United Association (UUA) has been deeply committed to enhancing the well-being and cultural integration of the Chinese American community in Flushing and the wider Asian-American community in New York City. However, UUA faced a significant challenge in effectively reaching and engaging their audience in the digital age. Their existing online presence was limited and didn't reflect the vibrancy of their events and services. They sought a solution to create a cohesive brand image and establish a user-friendly online platform to showcase their offerings.

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Solution

Recognizing the need for a strong brand identity, SQO Marketing helped UUA develop a strategic branding approach. We conducted in-depth research to understand UUA's values, mission, and unique offerings. With this insight, we crafted a comprehensive branding strategy that included a refreshed logo, color palette, typography, and visual elements that resonated with UUA's cultural roots and commitment to community service. The new branding aimed to evoke a sense of inclusivity and celebration, aligning with UUA's mission.

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Website

In addition to branding, our team at SQO Marketing redesigned UUA's website to effectively showcase UUA's services and events. SQO Marketing designed a modern website that highlighted UUA's offerings and provided an intuitive user experience.

The website included dedicated sections for UUA's cultural events, workshops, and services. We streamlined event registration, including a dedicated ticket sales website for their "Christmas Music Competition." This platform facilitated seamless registrations and ticket purchases, ensuring a smooth and user-friendly process.

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