Social Media Marketing in Hong Kong

As a startup company, our client's goals were to initially increase their brand awareness through their social channels. Our team at SQO Marketing was tasked with managing their Instagram and Facebook account, from idea generation, content creation, to scheduling.
Social Media Marketing
Marketing Consultation
Client
Drunkurbanlife
Company size
Small
Industry
Food
Date
May 27, 2023

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Background

We specialize in helping businesses in Hong Kong create engaging content for social media platforms, particularly Instagram. We work with a variety of clients across different industries, from small startups to large corporations.

Challenges

One of the biggest challenges we faced was creating content that resonated with our clients’ target audience in Hong Kong. With a diverse population and a unique cultural context, it was important for us to create content that was both visually appealing and culturally relevant, while ensuring that our content was consistent with our clients’ brand messaging and marketing objectives

Primary Goals

Our primary goals were to create visually appealing and engaging content that resonated with our clients’ target audience in Hong Kong. Additionally, we aimed to increase brand awareness and engagement on our clients’ new Instagram page, ultimately driving more traffic and sales to their business.

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The Solution

Market Research

We conducted extensive research on our clients' target audience in Hong Kong, including their demographics, interests, and behavior on social media, which helped us create content that was tailored to their needs and preferences. For example, we went to the XIQU Centre in West Kowloon Cultural District to explore the Cantonese opera, to experience the legacies and traditions of Chinese traditional theatre that support artists to create new works and help nurture a new generation of local artists.

Creative Collaboration

We worked closely with our clients to understand their brand messaging and marketing objectives, ensuring that the content we created was consistent with their overall branding and messaging.

Visual Aesthetics

We focused on creating visually appealing content that was both aesthetically pleasing and culturally relevant to the Hong Kong market.

Content Strategy

We developed a content strategy that included a mix of different types of content, such as photos, videos, and stories. To ensure that content was posted at optimal times to maximize engagement and reach, Airtable for content creation and scheduling. On top of that, consistency is also our priority. We create our content on bi-weekly basis to always deliver our best quality of work on time.

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Results

The graph shows the total reach over a 2-month duration on Facebook and Instagram

59,000%
Increased Facebook Reach
19,000%
Increased Instagram Reach
team meeting SQO Marketing

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