Fallen Symbol - Search Engine Optimization

The Challenge

When Fallen Symbol partnered with SQO Marketing, their goals were to grow their online presence on multiple channels to increase organic traffic to their site. The challenge that our team at SQO Marketing faced was creating a market strategy that would attract Fallen Symbol’s audience to their site to drive traffic to their site.

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Search Engine Optimization

To increase their presence on search engines, we focused on optimizing for a combination of short-tail keywords such as “streetwear clothes”, branded keywords such as “Fallen Symbol”, and long-tail keywords such as “oversized streetwear clothes for men and women”. To further optimize Fallen Symbol’s site, our SEO team improved their site’s speed and incorporated internal links.

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Now that the site was at the starting line, we began the content creation process. With less than 10 pages and no blogs, Fallen Symbol’s site did not rank for any keywords. Our team created a variety of blogs and content for their social media to provide their audience relevant information on Fallen Symbol and their story. After a couple of months, their organic traffic surged and they began to rank for their branded keywords and industry-related keywords on Google. 

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Organic Impressions Over Time

Organic Traffic Over Time

Organic Keywords Ranking Positions