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Fallen Symbol - Search Engine Optimization

A streetwear brand founded in the heart of New York City, Fallen Symbol uses creative and artistic elements in their clothing designs to create a unique identity for themselves.
SEO
Client
Fallen Symbol
Company size
Small
Industry
Clothing
Date
  • Men's Apparel
  • Women's Apparel
August 4, 2023

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The Challenge

When Fallen Symbol partnered with SQO Marketing, their goals were to grow their online presence on multiple channels to increase organic traffic to their site. The challenge that our team at SQO Marketing faced was creating a market strategy that would attract Fallen Symbol’s audience to their site to drive traffic to their site.

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Search Engine Optimization

To increase their presence on search engines, we focused on optimizing for a combination of short-tail keywords such as “streetwear clothes”, branded keywords such as “Fallen Symbol”, and long-tail keywords such as “oversized streetwear clothes for men and women”. To further optimize Fallen Symbol’s site, our SEO team improved their site’s speed and incorporated internal links.

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Now that the site was at the starting line, we began the content creation process. With less than 10 pages and no blogs, Fallen Symbol’s site did not rank for any keywords. Our team created a variety of blogs and content for their social media to provide their audience relevant information on Fallen Symbol and their story. After a couple of months, their organic traffic surged and they began to rank for their branded keywords and industry-related keywords on Google. 

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Organic Impressions Over Time

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Organic Traffic Over Time

Blue Graph of organic traffic over time SQO Marketing

Organic Keywords Ranking Positions

Organic keywords ranking graph SQO Marketing
Organic keywords ranking graph SQO Marketing
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Results

  • Branded keywords rank #1 or top 3 on Google
  • Organic Sessions increased by 95.32% over 12 months
  • Organic New Users increased by 115.25% over 12 months

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95.32%
Increased Organic Sessions
115.25%
Increased Organic New Users

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