Background

We were tasked to create a website and branding for a new product by a lead generation SaaS company.

Task

The TrueABM product launch was rushed and wasn't finished at the start of the project. This presented some challenges, as the content wasn't ready, and we gradually had to fill in the blanks by talking to different departments from sales to development. What we did know was a target action: a signup from the clients. We built the website strategy around that. Despite the time pressure, working closely with their directors and wider team became a fantastic collaboration between the two teams.

Branding

With strategic brand analysis in place, the branding was centered around a brand idea of serving the most qualified leads to our prospects via revolutionary software. This statement sparked and solidified our main concept that represents synergy and leading through technology powered growth.

To compliment the visual style, our team created a complimentary illustration style for the website and marketing materials.

Website

Our web design work began with content writing and low-fidelity wireframes. This stage allows us to lay out the information, so that it tells a story and set a path for the customer's journey. In wireframing, our goal with the site information architecture was to create an intuitive flow and lead the visitors towards signup. Within the final design we incorporated branding, company mission and goals, and worked to position it as a new way to convert leads that expand the capabilites of familiar lead gen tools.