Cha Chaan Teng Branding Package
Background
Cha Chaan Tengs, often called Hong Kong-style cafe, are restaurants that combine eastern and western flavors. Kowloon Cafe represents the essence of Hong Kong’s culinary scene, with its authentic flavors and sense of community.
Logo Design
Typography: The logo font is Oswald bold. The use of this font helps create a bold and impactful visual presence for Kowloon Cafe.
Iconography: The icon in the logo features a fork and knife. With a simple but timeless design, it fits the image of Cha Chaan Tengs.
Color Palette:
The color palette combines bold and vibrant hues with warm and comforting tones that reflects Kowloon Cafe’s visual identity. These colors represent the cultural diversity, welcoming ambiance, and authentic food that Kowloon Cafe has to offer.
Website
Kowloon Cafe can be described as a vibrant and welcoming restaurant for all patrons to enjoy authentic food. The architecture of the website was created and designed with this in mind.
Menu
The primary font is Oswald bold and the secondary font is Montserrat classic. The menu for Kowloon Cafe was designed to be clear, legible, and inviting. Cha Chaan Tengs are known to have a large selection of menu items. By dividing the menu into clear sections, customers are able to easily navigate and find their desired dishes. Overall, Kowloon Cafe's menu font and style reflects the fusion of tradition and modernity.
Instagram Page
Kowloon Cafe’s instagram page was designed to be visually captivating, reflecting the vibrant atmosphere and wide selection of dishes of the cafe. The feed has a mix of high-quality photos showcasing the cafe’s menu items, decor, and customer experiences. The color of the posts are warm to create a warm and inviting feeling for the cafe.