Annual Bootcamp: doubling the signups

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Task

This was an a project for a Eastern European tattoo community that had already a small following, and monetized it through mentorships and bootcamps. Last year alone 130 people went through their bootcamp.

However, because it was a small community and a significant amount of community members already purchased the course, they needed to up their marketing with a new strategy.

Strategy

Our marketing strategy was built around 1)paid social media marketing and 2)getting successful past graduates of past year to become our ambassadors and bootcamp mentors. And all this traffic would converge on the landing page above.

Another decision the community leaders made was to facilitate collaboration, networking and sharing resources among students, which would allow students to have a space where they could share ideas and keep improving their skills in future paid learning programs. In preparation for those efforts, marketing materials and landing page reflects those values.

Results

Signup numbers exceeded last years' results by a big margin, despite raising the prices and a possibility of filling the existing demand, due to a larger targeted demographic and a sound marketing strategy.