How to Run High-Performing Facebook & Instagram Ad Campaigns

Facebook and Instagram ads are an essential part of any marketing strategy, offering businesses an unmatched opportunity to reach a vast, highly engaged audience. By running campaigns across both platforms, brands can maximize performance, expand their reach, and improve key metrics like website conversions and app installs, all while minimizing effort. This cross-platform approach ensures better targeting and optimized ad management.

Shahid C

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min read

In today’s digital landscape, reaching your audience where they spend their time is critical. And with one in every five mobile minutes spent on either Facebook or Instagram, these two platforms present an unmatched opportunity for marketers.

If you’re looking to drive conversions, build awareness, or boost app installs, running Facebook and Instagram ads together can significantly amplify your results—all with minimal additional effort.

Why Advertise on Facebook and Instagram?

Facebook and Instagram are two of the most powerful mobile platforms available to advertisers. Combined, they account for more mobile screen time than the next 10 platforms combined. That means you’re not just placing ads—you’re entering spaces where users are already highly engaged.

When Instagram advertising became globally available, marketers quickly realized its potential. By simply selecting Instagram as a placement in Facebook’s Ads Manager or Power Editor, businesses could run unified campaigns across both platforms. The result? Better performance and wider reach—without needing to double the workload.

The Power of Cross-Platform Campaigns

Running ads on Facebook and Instagram together doesn’t just expand your audience—it drives better performance metrics across the board. Campaigns using both platforms have consistently delivered equal or better results in:

Website clicks
Website conversions
Video views
Mobile app installs

This combined approach allows brands to meet users where they are, using data-driven targeting to ensure ads are relevant and timely.

Tips for Running Facebook & Instagram Ads Together

Here’s how to get started and maximize performance:

1. Use Unified or Platform-Specific Creative

You can use the same photos or videos for both platforms, or tailor your visuals and copy to each audience. Instagram might benefit from more visually-driven, lifestyle content, while Facebook can support more detailed messaging.

2. Adjust Placement Settings

In Facebook’s Ads Manager, simply check the Instagram placement box under your ad set's placement section. You can add Instagram to existing campaigns or set up new ones that run across both platforms.

3. Monitor and Optimize Performance

Use Facebook’s ad analytics to track key metrics like CTR, conversions, and ROAS across platforms—helping you identify what’s working and refine your creative, targeting, or bidding strategies. For easier campaign management and performance tracking, try Hubsuite to automate reports and streamline your workflow. To complement your paid efforts with organic reach, schedule supporting posts on Instagram and Pinterest using Tailwind.

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Source:agencyanalytics.com

4. Take Advantage of Cross-Audience Targeting

Running campaigns on both platforms helps you reach overlapping but distinct audience segments—boosting brand exposure and engagement.

Final Thoughts

Running ads across Facebook and Instagram isn’t just a smart move—it’s an efficient way to drive stronger performance across key business goals. With shared tools, streamlined campaign management, and complementary audiences, you can scale your reach, lower costs, and increase impact—all from a single dashboard.

Whether you’re focused on building brand awareness, driving website conversions, or boosting mobile app installs, combining Facebook and Instagram advertising is a strategy worth implementing.

Ready to take your advertising to the next level? Start optimizing your campaigns across both platforms today.

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